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© 2008 Outlinks UK LLP








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Some ways you could be using your existing customer links

 

  • generate forecasts of future likely demand
  • contribute to your current R & D program
  • get feedback on your Sales team
  • get an assessment of your competitors’ promotional materials
  • produce third-party endorsements for use in your communications
  • get quantitative information on the real value of your products/services
  • profile who else might be interested in buying your products
  • assess the efficiency of your order process
  • influence how you describe why your business exists
  • inform you about interesting developments by your competitors
  • help fill temporary skills shortages
  • advice on how to expand your offer to meet adjacent or complementary needs